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The Future of Marketing DA: Contextual Report

approached the Futures Cultures Digital Artefact wanting to create something that I was passionate about and that would be useful for my own future. As such I decided to create a blog post series focused on exploring the future of the marketing industry (a topic highly relevant to my career aspirations)…


Virtual & Augmented Realities: How XR Tech Could Change the Marketing Industry

Emerging XR technologies are inspiring interesting predictions for the future and how we could be interacting the world, each other and brands…

BCM325 Peer Comments: A Reflection (Pt. 2)

As a part of my studies in Future Cultures (BCM325) we are required to analyse and comment on our peers’ pitches for the major project. It was really cool to see how other people’s projects are coming along! The following three peer comments, summarise what their pitch was about, reveal what I commented and include my reflection on my own feedback…

Project Beta- The Future of Marketing

The beta content of my digital artefact (a blog series all about the future of marketing), is now up and operational. You can find it right here on my website under the ‘The Future of Marketing’ tab. As stated in my pitch, the focus for this Digital Artefact (DA) is to explore the future possibilities of marketing and advertising. Throughout 7 short-length blogs I plan to discuss and analyse some of the major trends and developing technologies that could potentially shape and/or disrupt the marketing industry…

#BCM325 Peer Comments: A Reflection

As a part of my studies in Future Cultures (BCM325) we are required to analyse and comment on our peers’ pitches for the major project. (You can see my own pitch here.) This was an interesting task as giving feedback to other students is not something I am used to. However, I really enjoyed learningContinue reading “#BCM325 Peer Comments: A Reflection”

Project Pitch: The Future of Marketing!

For my Digital Artefact I intend to create 7 mini blogs on WordPress as a part of mini-series all about the future of marketing. Marketing is…

Bcm206 Project Beta!

For my Digital Artefact, I decided to make a quotes page on Instagram. Click the following link to view my current prototype, Goddess Sayings. So, what’s the point of my Digital Artefact? [Social utility:] The social utility this project has for my users is that it provides inspirational and motivational content in an aesthetic andContinue reading “Bcm206 Project Beta!”