Design a site like this with WordPress.com
Get started

Understanding Electronic Word of Mouth Part 5 – Final Thoughts and Findings!

This is part 5 of my Understanding Electronic Word of Mouth blog series. This series is about understanding how audiences respond to Electronic Word of Mouth content within Instagram and TikTok skincare communities, and how these responses differ. Through these blog posts I aim to explore some of the key finding and topics of interest I have encountered. In this blog post I conclude the Undretsanding Electronic Word of Mouth blog series and discuss my final thoughts and findings…

Understanding Electronic Word of Mouth Part 4 – Changing Behaviours; The Rise of Science Based Skincare

This is part 2 of my Understanding Electronic Word of Mouth blog series. This series is about understanding how audiences respond to Electronic Word of Mouth content within Instagram and TikTok skincare communities, and how these responses differ. Through these blog posts I aim to explore some of the key finding and topics of interest I have encountered.
In this blog post I elaborate on how I think the way audiences talk about skincare online is changing towards more scientific conversations…

Understanding Electronic Word of Mouth Part 3- Questions of Authenticity; Can We Trust #Sponsored Content?

This is part 3 of my Understanding Electronic Word of Mouth blog series. This series is about understanding how audiences respond to Electronic Word of Mouth content within Instagram and TikTok skincare communities, and how these responses differ. Through these blog posts I aim to explore some of the key finding and topics of interest I have encountered. In this blog post I explain some of the key ideas and issues surrounding sponsored EWoM content and how disclosures affect audience reactions…

Understanding Electronic Word of Mouth: TikTok Field Notes (Pt.3)

This is part 2/3 of my TikTok field notes for my ethnographic research project about online skincare communities. I am looking to better understand how audiences’ reactions to Electronic Word of Mouth (EWoM) content differs across different social media channels, by analysing a variety of skincare influencers (or skinfluencers if you will) on Instagram and TikTok. After looking at @skincarebyhyram’s content in part one, and @yayayoung in part two, I decided to look at another prominent skincare content creator; @dermdoctor…

Understanding Electronic Word of Mouth: Instagram Field Notes (Pt. 3)

This is part 3 of my Instagram field notes for my ethnographic research project about online skincare communities. I am looking to better understand how audiences’ reactions to Electronic Word of Mouth (EWoM) content differs across different social media channels, by analysing a variety of skincare influencers (or skinfluencers if you will) on Instagram and TikTok. After looking into @jadeywadey’s content in Part 1 and @sortofobsessed’s content in Part 2, I decided to look at another prominent skincare account on Instagram; @gothamista…

Understanding Electronic Word of Mouth: Instagram Field Notes (Pt.2)

This is part 2 of my Instagram field notes for my ethnographic research. I am looking to better understand how audiences react to Electronic Word of Mouth (EWoM) content across different social media channels, by analysing a variety of skincare influencers (or skinfluencers if you will) on Instagram. After looking into @jadeywadey’s content in my previous post, I then turned to a smaller, different style of skinfluencer who’s account focused more on product reviews rather than them personally; @sortofobsessed…

Understanding Electronic Word of Mouth: Instagram Field Notes (Pt. 1)

To help me better understand how audiences react to Electronic Word of Mouth (EWoM) content across different social media channels I decided to analyse a variety of skincare influencers (or skinfluencers if you will) on Instagram. One of the first skinfluencers I analysed was @jadeywadey180…

Bcm206 Project Beta!

For my Digital Artefact, I decided to make a quotes page on Instagram. Click the following link to view my current prototype, Goddess Sayings. So, what’s the point of my Digital Artefact? [Social utility:] The social utility this project has for my users is that it provides inspirational and motivational content in an aesthetic andContinue reading “Bcm206 Project Beta!”