This is part 2/3 of my TikTok field notes for my ethnographic research project about online skincare communities. I am looking to better understand how audiences’ reactions to Electronic Word of Mouth (EWoM) content differs across different social media channels, by analysing a variety of skincare influencers (or skinfluencers if you will) on Instagram and TikTok. This blog features my fieldnotes about my experience with five pieces on content from prominent TikTok creator, @yayayayoung…
Category Archives: Field Notes
Understanding Electronic Word of Mouth: TikTok Field Notes (Pt.3)
This is part 2/3 of my TikTok field notes for my ethnographic research project about online skincare communities. I am looking to better understand how audiences’ reactions to Electronic Word of Mouth (EWoM) content differs across different social media channels, by analysing a variety of skincare influencers (or skinfluencers if you will) on Instagram and TikTok. After looking at @skincarebyhyram’s content in part one, and @yayayoung in part two, I decided to look at another prominent skincare content creator; @dermdoctor…
Understanding Electronic Word of Mouth: Instagram Field Notes (Pt. 3)
This is part 3 of my Instagram field notes for my ethnographic research project about online skincare communities. I am looking to better understand how audiences’ reactions to Electronic Word of Mouth (EWoM) content differs across different social media channels, by analysing a variety of skincare influencers (or skinfluencers if you will) on Instagram and TikTok. After looking into @jadeywadey’s content in Part 1 and @sortofobsessed’s content in Part 2, I decided to look at another prominent skincare account on Instagram; @gothamista…
Understanding Electronic Word of Mouth: Instagram Field Notes (Pt.2)
This is part 2 of my Instagram field notes for my ethnographic research. I am looking to better understand how audiences react to Electronic Word of Mouth (EWoM) content across different social media channels, by analysing a variety of skincare influencers (or skinfluencers if you will) on Instagram. After looking into @jadeywadey’s content in my previous post, I then turned to a smaller, different style of skinfluencer who’s account focused more on product reviews rather than them personally; @sortofobsessed…
Understanding Electronic Word of Mouth: Instagram Field Notes (Pt. 1)
To help me better understand how audiences react to Electronic Word of Mouth (EWoM) content across different social media channels I decided to analyse a variety of skincare influencers (or skinfluencers if you will) on Instagram. One of the first skinfluencers I analysed was @jadeywadey180…
Understanding Electronic Word of Mouth: TikTok Field Notes (Pt. 1)
This is part 1 of my TikTok field notes for my ethnographic research project about online skincare communities. I am looking to better understand how audiences’ reactions to Electronic Word of Mouth (EWoM) content differs across different social media channels, by analysing a variety of skincare influencers (or skinfluencers if you will) on Instagram and TikTok. This blog features my fieldnotes about my experience with five pieces on content from prominent TikTok creator, @skincarebyhyram…
ALINA HAGER 