The beta content of my digital artefact (a blog series all about the future of marketing), is now up and operational. You can find it right here on my website under the ‘The Future of Marketing‘ tab.
As stated in my pitch, the focus for this Digital Artefact (DA) is to explore the future possibilities of marketing and advertising. Throughout 7 short-length blogs I plan to discuss and analyse some of the major trends and developing technologies that could potentially shape and/or disrupt the marketing industry.
Current audience engagement status: not great.
So far the first two posts I have published have received minimal to no engagement.
However, I suppose no feedback is still feedback…?
Based on the lack of response I’ve made a few changes to this project. In particular I’ve put more focus on the SEO of my website and posts. I’ve also decided to use more interactive medias such as videos and audio transcripts.
The posts have received a few view but no likes, comments of other forms of engagement. Which seems to suggest that either people aren’t finding my content or it isn’t providing any value to users. I’m leaning towards the first option as literally only 6 people have viewed the posts.
One of the key takeaways I have taken from the subject lectures is the concept of possible, probable, and preferable futures, which I plan to discuss throughout my posts.
During further research of the 3Ps (often known now as the 4Ps with the inclusion of ‘plausible’), I came across the Futures Cone (Voros, 2017; Swanson, 2021). However Joseph Voros also identifies ‘the projected future’. This idea of a projected future seems to be something I’ve come across a lot in my research into the future of marketing.
This visual has become a useful tool for me in organising my thoughts when it comes to imagining futures and discussing them in my blogs.
I’ve spent the majority of the last couple weeks researching and writing drafts of the blog posts.
Moving forward my focus will be on editing, iterating and curating my project’s content as well as building an audience.
My aim is to stay on track with my original plan, however I will need to catch up on editing and publishing blogs 3-5 (which I have already written drafts for).
- Voros, J 2017, ‘The Futures Cone, use and history’, The Voroscope, weblog post, 24 February 2017, viewed 01 May 2021, <https://thevoroscope.com/2017/02/24/the-futures-cone-use-and-history/>
- Voros, J 2017, ‘Futures Cone’, image, 24 February 2017, viewed 01 May 2021, <https://thevoroscope.com/2017/02/24/the-futures-cone-use-and-history/>
- Swanson, J 2021, ‘A Tool for Exploring Plausible, Probable, Possible and Preferred Futures’, Students at the Centre Hub, weblog post, 24 February 2021, viewed 01 May 2021, <https://studentsatthecenterhub.org/resource/tool-exploring-plausible-probable-possible-preferred-futures/>