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Virtual & Augmented Realities: How XR Tech Could Change the Marketing Industry

Emerging XR technologies are inspiring interesting predictions for the future and how we could be interacting the world, each other and brands…

The Human Connection: Is Emotional Storytelling the Future?

Many people argue that experiencing emotions is what make humans “human”.
As we enter an age where we are being increasingly bombarded by advertising material 24/7, industry experts believe that the best way to stand it out in a saturated market is to…

Digital Artefact: Project Pitch!

Hi there, this is my (BCM114- Making Media) Digital Artefact Project Pitch! What am I going to do? This project is based upon my love of art and explores the growing trend I’ve noticed online of people customising and painting jeans/denim. It will involve me finding second hand clothing pieces and painting different images. HowContinue reading “Digital Artefact: Project Pitch!”

The Secrets of Semiotics

“Semiotics is an investigation into how meaning is created and how meaning is communicated. Its origins lie in the academic study of how signs and symbols (visual and linguistic) create meaning. It is a way of seeing the world, and of understanding how the landscape and culture in which we live has a massive impact on all of us unconsciously.”…