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My Contribution to the Conversation- Reflecting on My Live Tweeting

This blog post containing tweets and analysis is in regards to Live-tweeting exercises I have been participating in for the last 4 weeks for my Future Cultures class (BCM325). The following tweets are a curation of some of my most significant contributions and interactions during the live tweeting of a weekly screening that explores the concept of the future. During the past 4 weeks, we have watched, ‘Metropolis’ (1927), ‘2001: A Space Odyssey’ (1968), ‘Westworld’ (1973), and ‘Blade Runner’ (1982) …

#BCM325 Peer Comments: A Reflection

As a part of my studies in Future Cultures (BCM325) we are required to analyse and comment on our peers’ pitches for the major project. (You can see my own pitch here.) This was an interesting task as giving feedback to other students is not something I am used to. However, I really enjoyed learningContinue reading “#BCM325 Peer Comments: A Reflection”

Project Pitch: The Future of Marketing!

For my Digital Artefact I intend to create 7 mini blogs on WordPress as a part of mini-series all about the future of marketing. Marketing is…

Reflecting on BCM313- The Future of Work

I think one thing that will really stay with me from this subject is Michael White’s ‘absent but implicit’ principle. After learning about this theory it was like a lightbulb went off in my head. Now when I am listening to people stories I can’t help but think about this theory and how their words reflect the values that are important to them…

Understanding Electronic Word of Mouth: TikTok Field Notes (Pt.2)

This is part 2/3 of my TikTok field notes for my ethnographic research project about online skincare communities. I am looking to better understand how audiences’ reactions to Electronic Word of Mouth (EWoM) content differs across different social media channels, by analysing a variety of skincare influencers (or skinfluencers if you will) on Instagram and TikTok. This blog features my fieldnotes about my experience with five pieces on content from prominent TikTok creator, @yayayayoung…

Understanding Electronic Word of Mouth Part 5 – Final Thoughts and Findings!

This is part 5 of my Understanding Electronic Word of Mouth blog series. This series is about understanding how audiences respond to Electronic Word of Mouth content within Instagram and TikTok skincare communities, and how these responses differ. Through these blog posts I aim to explore some of the key finding and topics of interest I have encountered. In this blog post I conclude the Undretsanding Electronic Word of Mouth blog series and discuss my final thoughts and findings…

Understanding Electronic Word of Mouth Part 4 – Changing Behaviours; The Rise of Science Based Skincare

This is part 2 of my Understanding Electronic Word of Mouth blog series. This series is about understanding how audiences respond to Electronic Word of Mouth content within Instagram and TikTok skincare communities, and how these responses differ. Through these blog posts I aim to explore some of the key finding and topics of interest I have encountered.
In this blog post I elaborate on how I think the way audiences talk about skincare online is changing towards more scientific conversations…

Understanding Electronic Word of Mouth Part 3- Questions of Authenticity; Can We Trust #Sponsored Content?

This is part 3 of my Understanding Electronic Word of Mouth blog series. This series is about understanding how audiences respond to Electronic Word of Mouth content within Instagram and TikTok skincare communities, and how these responses differ. Through these blog posts I aim to explore some of the key finding and topics of interest I have encountered. In this blog post I explain some of the key ideas and issues surrounding sponsored EWoM content and how disclosures affect audience reactions…

Understanding Electronic Word of Mouth Part 1- The Online World of Skinfluencers and Skinthusiasts!

I have always loved learning about skincare and all the different products you can use, it has sort of become my niche over the last couple years. What prompted me to start this project was the realisation that I was buying and wanting to buy products; that I had never even heard of, just because I had seen a TikTok video about it.
This led to the question, why do I find the TikTok skincare community more engaging and persuasive then on Instagram?…

Understanding Electronic Word of Mouth Part 2- Online Skincare Communities; The Differences Between TikTok and Instagram!

PART 2 OF MY ETHNOGRAPHIC RESEARCH PROJECT INTO UNDERSTADNING AUDIENCE REACTIONS TO ELECTRONC WORD OF MOUTH (EWoM) CONTENT WITHIN THE INSTAGRAM AND TIKTOK SKINCARE COMMUINTY…