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The Secrets of Semiotics

“Semiotics is an investigation into how meaning is created and how meaning is communicated. Its origins lie in the academic study of how signs and symbols (visual and linguistic) create meaning. It is a way of seeing the world, and of understanding how the landscape and culture in which we live has a massive impact on all of us unconsciously.”…

Everything You Ever Wanted to Know About Audiences

What is an audience? According to the Oxford Dictionary an audience is defined as “The assembled spectators or listeners at a public event such as a play, film, concert, or meeting. ” But, in a world where media is being consumed more frequently and at a greater level, the ideas surrounding what an audience is are constantly developing…

The Medium is the Message?

When I rocked up to my 9:30 Lecture last Monday morning, my brain sure was not ready to understand the concept “The Medium is the Message” coined by Marshall McLuhan in 1967. His ideas are abstract and quite complex but I’ll try my best to explain what I learnt. First of all what is aContinue reading “The Medium is the Message?”