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Understanding Electronic Word of Mouth Part 1- The Online World of Skinfluencers and Skinthusiasts!

I have always loved learning about skincare and all the different products you can use, it has sort of become my niche over the last couple years. What prompted me to start this project was the realisation that I was buying and wanting to buy products; that I had never even heard of, just because I had seen a TikTok video about it.
This led to the question, why do I find the TikTok skincare community more engaging and persuasive then on Instagram?…

Understanding Electronic Word of Mouth Part 2- Online Skincare Communities; The Differences Between TikTok and Instagram!


Understanding Electronic Word of Mouth: TikTok Field Notes (Pt. 1)

This is part 1 of my TikTok field notes for my ethnographic research project about online skincare communities. I am looking to better understand how audiences’ reactions to Electronic Word of Mouth (EWoM) content differs across different social media channels, by analysing a variety of skincare influencers (or skinfluencers if you will) on Instagram and TikTok. This blog features my fieldnotes about my experience with five pieces on content from prominent TikTok creator, @skincarebyhyram…

In the Age of the Internet of Things- How Far is Too Far?

In today’s digital age more and more objects are becoming connected to the Internet. Whilst this is a time of great innovation as developers find ways to make everyday items even better, there are also many products being created that you wouldn’t think would need to be ‘smart’.

Mark250 Presentation- Tinkle (Group 6)

Bibliography: 2014. Australian TV Channels. Image. Available at: <; Accessed 20 October 2020. 4Ocean, 2019. Holding Toothbrushes In Hand. Image. Available at: <; Accessed 20 October 2020. Australian Marine Conservation Society, 2020. Whale Shark And Pollution. Image. Available at: <; Accessed 20 October 2020. Bambuu, 2020. Toothbrushes In Sand. Image. Available at: <; Accessed 20 October 2020. Degioanni, D.,Continue reading “Mark250 Presentation- Tinkle (Group 6)”

How my job almost ruined my friendship! – An exercise in narrative thinking

This is a story about how a change in work dynamic almost ruined my relationship with my childhood friend, who we will call Charlie (that’s a pseudonym and I have permission to share this story). At the beginning of this year, I found a new casual hospitality job working mainly as a bartender and waitress.Continue reading “How my job almost ruined my friendship! – An exercise in narrative thinking”

Email Overload & The Chronic Task of Sorting

There is no doubt that the internet has led to many changes in the ways we work. More and more people are now able to work remotely, or from home, meaning flexible hours, increased comfortability and for some it means they can spend more time with their family. However, this leads to the issue ofContinue reading “Email Overload & The Chronic Task of Sorting”

BCM206- Project Pitch!

the [ w h a t ] For my digital artefact I will be creating, aggregating and curating content for a motivational quote page. This content will be primarily shared on Instagram, as well Facebook, Twitter and Pinterest. Check out the prototype! I was inspired by many of the other quote accounts I see onlineContinue reading “BCM206- Project Pitch!”

Narrowing it down & finding my field site!

In my last post ‘My media niche: Skincare, Makeup and TikTok!‘, I realised that the media niche I want to learn more about is the beauty community on TikTok. However, this niche is still super broad! There is all different kinds of content such as makeup tutorials, skincare journeys, product reviews, there’s even a micro-niche knownContinue reading “Narrowing it down & finding my field site!”

BCM214: Digital Artefact & Contextual Statement

Digital Artefact: The following video is a PSA, focusing on mental health statistics in rural/remote Australian communities and the lack of services available that could help. Contextual statement: Our innovation; E-VOLV, is an app that encourages individuals to focus on and devote time to their mental health, and provides access to a range of informationContinue reading “BCM214: Digital Artefact & Contextual Statement”