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Background research and ethical considerations!

If you haven’t seen them yet, make sure to read my prior blog posts explaining my media niche, field site and research plan for my ethnographic research project. Background research: To help form a better understanding of my observations I will also looking into academic theories and frameworks regarding social media, specifically, passive and activeContinue reading “Background research and ethical considerations!”

Narrowing it down & finding my field site!

In my last post ‘My media niche: Skincare, Makeup and TikTok!‘, I realised that the media niche I want to learn more about is the beauty community on TikTok. However, this niche is still super broad! There is all different kinds of content such as makeup tutorials, skincare journeys, product reviews, there’s even a micro-niche knownContinue reading “Narrowing it down & finding my field site!”

My media niche: Skincare, Makeup and TikTok?

This week I started a new subject, BCM241- Media Ethnographies! Ethnographic research is useful for media and communication professionals as it enables them to gain, “as complete an understanding as possible of the cultural meanings and social formations (and their inter-relationships) of a group, such as an organization, profession, community or society.” (Daymon & Holloway,Continue reading “My media niche: Skincare, Makeup and TikTok?”