This is part 1 of my TikTok field notes for my ethnographic research project about online skincare communities. I am looking to better understand how audiences’ reactions to Electronic Word of Mouth (EWoM) content differs across different social media channels, by analysing a variety of skincare influencers (or skinfluencers if you will) on Instagram and TikTok. This blog features my fieldnotes about my experience with five pieces on content from prominent TikTok creator, @skincarebyhyram…
Category Archives: bcm241
My ethnographic research project pitch!
The following video summarises my plans and goals for my ethnographic research project. Make sure to check out my previous blog posts about my media niche, field site, research plan, and ethical issues, for more information. https://www.youtube.com/watch?v=691vOgU1UcA My project pitch video. The field site: For my research project I will be specifically focusing on SkincareContinueContinue reading “My ethnographic research project pitch!”
Background research and ethical considerations!
If you haven’t seen them yet, make sure to read my prior blog posts explaining my media niche, field site and research plan for my ethnographic research project. Image credit: Mark Fletcher-Brown via Unsplash Background research: To help form a better understanding of my observations I will also looking into academic theories and frameworks regardingContinueContinue reading “Background research and ethical considerations!”
Ethnographic research project: The plan of attack!
Image credit: William Iven via Unsplash Step 1- Problematise! In my earlier posts, I identified my media niche and field site for this project. The next step in forming a plan for my research is problematising my media niche. My media niche is TikTok skincare content and for my field site I’ve decided to focusContinueContinue reading “Ethnographic research project: The plan of attack!”
Narrowing it down & finding my field site!
In my last post ‘My media niche: Skincare, Makeup and TikTok!’, I realised that the media niche I want to learn more about is the beauty community on TikTok. However, this niche is still super broad! There is all different kinds of content such as makeup tutorials, skincare journeys, product reviews, there’s even a micro-niche knownContinueContinue reading “Narrowing it down & finding my field site!”
My media niche: Skincare, Makeup and TikTok?
This week I started a new subject, BCM241- Media Ethnographies! Ethnographic research is useful for media and communication professionals as it enables them to gain, “as complete an understanding as possible of the cultural meanings and social formations (and their inter-relationships) of a group, such as an organization, profession, community or society.” (Daymon & Holloway,ContinueContinue reading “My media niche: Skincare, Makeup and TikTok?”
ALINA HAGER 