The Encoding / Decoding Theory by Stuart Hall is a theory of communication which suggests…
Category Archives: BCM110
What Everyone Ought to Know About Australian Media Ownership
In a world becoming increasing saturated with media, have you ever taken the time to consider who owns and is producing all this content? If not, you probably should…
The Secrets of Semiotics
“Semiotics is an investigation into how meaning is created and how meaning is communicated. Its origins lie in the academic study of how signs and symbols (visual and linguistic) create meaning. It is a way of seeing the world, and of understanding how the landscape and culture in which we live has a massive impact on all of us unconsciously.”…
Everything You Ever Wanted to Know About Audiences
What is an audience? According to the Oxford Dictionary an audience is defined as “The assembled spectators or listeners at a public event such as a play, film, concert, or meeting. ” But, in a world where media is being consumed more frequently and at a greater level, the ideas surrounding what an audience is are constantly developing…
ALINA HAGER 