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My ethnographic research project pitch!

The following video summarises my plans and goals for my ethnographic research project. Make sure to check out my previous blog posts about my media niche, field site, research plan, and ethical issues, for more information. The field site: For my research project I will be specifically focusing on Skincare by Hyram; a prominent personaContinue reading “My ethnographic research project pitch!”

Background research and ethical considerations!

If you haven’t seen them yet, make sure to read my prior blog posts explaining my media niche, field site and research plan for my ethnographic research project. Background research: To help form a better understanding of my observations I will also looking into academic theories and frameworks regarding social media, specifically, passive and activeContinue reading “Background research and ethical considerations!”

Ethnographic research project: The plan of attack!

Step 1- Problematise! In my earlier posts, I identified my media niche and field site for this project. The next step in forming a plan for my research is problematising my media niche. My media niche is TikTok skincare content and for my field site I’ve decided to focus on Skin Care by Hyram; aContinue reading “Ethnographic research project: The plan of attack!”

Narrowing it down & finding my field site!

In my last post ‘My media niche: Skincare, Makeup and TikTok!‘, I realised that the media niche I want to learn more about is the beauty community on TikTok. However, this niche is still super broad! There is all different kinds of content such as makeup tutorials, skincare journeys, product reviews, there’s even a micro-niche knownContinue reading “Narrowing it down & finding my field site!”