In an increasingly online world, social media platforms have exploded in popularity, including Facebook, YouTube and the photo and video sharing app, Instagram, which now has over 1 billion monthly active users worldwide.
Within the last decade, the rise of social media influencers on these platforms has changed the way companies advertise their brand and products has changed dramatically. This had lead to the emergence of an advertising industry known as ‘influencer marketing’, which provokes questions about the ethics of presenting artificial endorsements as authentic opinions.
ALINA HAGER 